SEO can be complex and confusing at times considering the number of updates Google brings to the table every day. However, with just a few tweaks and updates in strategies, you can reap maximum benefits from your SEO efforts. Most people believe that SEO is all about inserting keywords into your content but it's more than that.
Improper use of keywords not only makes the content hard to read but also confuses the Google Bot. This is where the ultimate savior keyword mapping comes into place. It refers to strategically placing keywords in your content increasing their visibility and readability to crawl bots.
We have prepared a list of 4 step guides for using keyword mapping to improve your SEO. Let’s get started
Broaden your keyword research
Keyword research is the initial step for each business. Start with shortlisting key phrases and target keywords that you think would make potential keywords. Once this is done, conduct thorough research on your brainstormed keywords to find other relevant keywords that possess decent search volume. Once your list of ideal keywords is ready, see what keywords your competitors are using to rank. This will help you to narrow down your list and sort your keywords on a priority basis.
Create a list of topics
Once you have the keyword list ready. Prepare a list of topics where you can incorporate the keywords you have researched. Look up your competitors and see how they are presenting their information and how you can present it in a better way. Brainstorm ideas that are relevant to your niche and create a strategy on how you can present your information to your targeted audience.
Start working on sitemap
Once you’re brainstorming part is done. It is then time to organize your keywords and topics at once place and align them based on their match. Start writing down the pages you are going to need on your website and start categorizing keywords based on their relevance. Don’t be afraid of using long-tail keywords in this as well, as they are a combination of both head and seed keywords. You can use a spreadsheet to centralize both your keywords and topics.
Prioritize quality over quantity
We can’t emphasize this enough. When it comes to content, it is all about providing quality content to both Google and your audience. Couple your crafted content with call to action elements to ensure impression to clicks conversion ratio remains solid. You’ll have to check your existing content to see if it is serving the purpose or not. If it doesn’t then you’ll have to get it reworked or rewritten.
Keyword mapping may take some time but all the effort and time that you’ll put into it will be worth it. If you are looking for an SEO Agency in Sydney to get it done for you then feel free to get in touch with our digital marketing brains. From keyword research to placing it to utmost perfection, we can do it all.