Supportsoft Glossary

ROI Measurement in Digital Marketing Campaigns

ROI (Return on Investment) is a financial metric employed in determining the level of profitability of the various marketing-related activities by comparing the revenue generated with the marketing expenditures. ROI is a very important way to gauge the effectiveness of a campaign and the allocation of the budget.

Digital marketing ROI is measured with the following: conversion, revenue, customer lifetime value, etc. More advanced analytic tools provide much greater detail regarding performance.

The measurement of ROI allows IT/ITES providers to effectively align their marketing expenditures with their business objectives. Data-driven decisions allow for efficient utilisation of resources.

Continuous improvement and accountability (through accurate tracking of ROI) are key to growth.